Importance of Staging a Vacant Home

AFTER

AFTER

BEFORE

BEFORE

We are often asked if it is critical to stage a vacant home. The answer is simple.  Yes, yes, yes! Most people are very visual. Think of the saying… “I’ll believe it, when I see it!” People often need to “see” something for it to make sense of it.  That is why staging vacant properties is so critical.

When a room does not have furniture, the eye is drawn to the nearest object. If this is a window or doorway – that will be what the brain registers. Then the question becomes, will my sofa, or television fit in that space? If there is any uncertainty, your home moves down on the priority list. 

Sometimes it can be as simple as having windows with lower sills – people are often concerned about placing their furniture in front of a windows and having the sun discolor the furniture over time. If you have the home staged, as professionals, we can arrange furniture to ensure these do not become objections or concerns to potential buyers.

Another common issue is with open concept areas, how do you use the space?  With open concept design, staging is even more critical for vacant homes. Furniture is all you have to define the use of specific areas of an open floor plan. It becomes even more important to designate the “function” of a space for a family. Many people look for a formal dining area as their family grows and matures. If an open concept has the space, a formal dining area is a huge selling feature! Showing potential buyers that there is space for a beautiful table and 6 chairs while still having a beautiful open concept sitting area is a huge selling feature. The same space may leave them wondering how to place furniture and if everything will fit if they see it unfurnished.

Finally, no home is perfect! Home staging is never used to hide imperfections, we always recommend clients make repairs, but if a client does have any nicks in the walls or damages to the flooring, with nothing else to look at, these become very evident and the focus of what the buyer sees! Staging the home, shows how a home can look, even with the imperfections, making the imperfections a much less significant issue.

At this time of the year, furniture & décor are flying out the door fast. If you know you plan on staging your home in the near future, it is critical on contacting your staging professional a few weeks in advance. When we know your job is coming up, we can plan the best design for all projects we have on the go. I have many pieces of décor that will work beautifully for someone, but there are some that simply will look better in some spaces than others. If I know your project is coming up, I will hold back the pieces that will make your home look that much better. If I do not know, I might very well have just staged a home with décor, the day before that I could have used for you! A different color scheme could look just as nice for the other home, and I could have saved those pieces for your home – making it that much better! 

Finally, not all furniture styles work in all spaces. This time of the year, the selection can become minimal, so again, give us notice. I would rather be able to make it look fabulous with the proper advance notice and planning, rather than just good…. or better than it was. If we have the time, we can plan a fabulous design and make it look amazing! We will always do our best with what is available – but advance notice, just ensures we have that much more to choose from! 

One final note, if we have seen the home while in the process of getting it ready, and you plan on painting after we have seen the home, ensure we know what walls will be painted and in which colors. When we plan our décor, it is critical to know the wall colors to ensure we have the proper contrast so the real estate photos look as good as they possibly can. This is another reason why notice is so important. We need to ensure the furniture will show up well against your wall colors. A white sofa just doesn’t look the same against a white wall… but it looks fabulous against a grey or taupe wall. With proper planning you will have a space that Buyers can’t wait to make their own!